Senior Product Manager

Role Overview

As a Senior Product Manager on the Audience Platform, you will own core product capabilities for audience data sourcing, building, estimation, activation, reporting, and UI workstreams. You’ll partner closely with Engineering, Data Science, Solutions, and Enterprise customers to set the roadmap, prioritize, and ship features that drive revenue.

Responsibilities

• Audience Building: Own tools for creating and managing first- and third-party audience segments, including data collection, contextual/behavioral classification, and lookalike modeling.
• Activation: Own end-to-end audience creation through the campaign pipeline, from proposal to build/sync and delivery to Ad Server, SSP, DSP, and marketing platforms.
• Actionable Insights: Own pre- and post-campaign analytics that inform publisher sales strategy and revenue optimization.
• Data Collaboration (Clean Rooms): Own Activation/Insights/Prospecting clean-room product lines, including partnership configuration, secure matching, lookalike modeling, and shareable reporting.
• Privacy: Own privacy product surface, including differential privacy budgeting, real-time API privacy controls (TCF/GPP), and OpenDSR data subject request workflows; anticipate regulatory shifts.
• Cross-Functional Leadership: Influence Engineering, Design, Solutions, Sales, and Customer Success; partner with GTM on positioning, packaging, and enablement.
• Communication: Present to internal/external teams and write customer-facing collateral to support GTM product storytelling.

Qualifications

• 5+ years product management experience, ideally in adtech, data platforms, clean rooms, or technical B2B SaaS.
• Experience independently driving medium-to-large initiatives from concept to launch in ambiguous, data-intensive environments.
• Ability to define requirements and success metrics from scratch.
• Strong adtech knowledge: ad servers (GAM), Prebid, SSPs/DSPs, identity resolution, and first- and third-party data.
• Clear understanding of privacy-enhancing technologies (advertising + privacy context).