Senior Product Manager, New Verticals

Role Overview

Senior Product Manager for Gym vertical within ClassPass’s New Verticals organization. Own end-to-end product strategy for a high-visibility, greenfield 0→1 opportunity building a marketplace that serves both gym-goers (B2C) and gym operators (B2B).

Responsibilities

• Own the full product strategy for the Gym vertical (vision, roadmap, execution).
• Drive business model discovery: identify how ClassPass creates and captures value.
• Build for both sides of the marketplace:
  • Seamless experiences for gym-goers
  • Operator tools that help gyms grow
• Prioritize ruthlessly, balancing near-term wins with long-term bets.
• Lead product lifecycle end-to-end: discovery → delivery → post-launch optimization.
• Partner with UX and research across both surfaces (consumer + operator).
• Collaborate with engineering on feasibility, quality, and speed; unblock teams.
• Use strong experimentation practices; design tests and learn quickly.
• Maintain transparency via documentation and cross-team communication.
• Engage stakeholders and communicate progress/roadmap to senior leadership.
• Partner with marketing and sales on positioning and launches.
• Build relationships with gym operator partners; incorporate feedback into the roadmap.

Requirements

• 5+ years of PM experience, including meaningful experience in 0→1 or new-business/product creation.
• Proven ability to build high-quality products on both sides of a marketplace (consumer-facing and operator/partner-facing). B2B2C experience is a plus.
• Deep experience with consumer mobile apps.
• Technically and analytically sharp: can interpret data independently and weigh in on architecture decisions.
• Strong experimentation background with a track record of designing tests and learning fast.
• Clear communication across engineering, executives, design, data science, and external partners.
• Consumer empathy and strong product ownership with high standards for craft and detail.
• Experience working with agile, full-stack product teams from discovery through delivery.

Nice to Have

• Leverage of AI to multiply impact (explicitly mentioned in the role description).