About the role

Role Overview

Senior Product Manager, Monetization & Growth Own product experiences and systems that drive customer acquisition, conversion, monetization, expansion, and retention across Crunchbase’s product-led growth motion.

Responsibilities

Monetization Strategy & Product Ownership
- Own monetization experiences and systems across pricing, packaging, subscriptions, billing, and account growth.
- Develop and evolve monetization strategies and identify opportunities to improve customer value realization.
- Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment.
Pricing, Packaging & Subscription Management
- Lead design, testing, and optimization of pricing and packaging models across products and customer segments.
- Own requirements and execution for billing, checkout, upgrade/downgrade, and cancellation experiences.
- Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies.
- Monitor pricing performance and recommend changes based on customer behavior and market dynamics.
Self-Serve Growth & Conversion Optimization
- Identify and optimize self-serve growth opportunities across the journey: acquisition, onboarding, activation, conversion, and expansion.
- Find and reduce friction points in key conversion funnels.
- Partner with Marketing and Revenue to improve growth experiences across web, product, and lifecycle touchpoints.
- Evaluate opportunities such as AI search, Answer Engine Optimization (AEO), and new acquisition channels.
Enterprise Administration & Expansion Experiences
- Own enterprise administration capabilities for team management, user provisioning, permissions, billing administration, and account governance.
- Partner with Revenue and Customer Success to improve account expansion and team adoption.
Cross-Functional Collaboration & Experimentation
- Work closely with Engineering, Design, Revenue, Finance, and GTM to identify growth opportunities and build scalable monetization systems.
- Use product judgment, analytical rigor, and experimentation to improve both customer experience and business outcomes.

Requirements

Not explicitly provided in the excerpt.

Nice-to-haves

Not explicitly provided in the excerpt (mentions evaluation of AI search/AEO and experimentation as key parts of the role).

About Crunchbase

Crunchbase provides predictive intelligence on private companies, combining live private company data, AI, and market activity from a large user base. It helps investors, dealmakers, and analysts make better decisions by forecasting private market movements. The company operates with a remote-first approach and emphasizes transparency, diversity, and inclusion.