About the role

Role Overview

Senior Product Manager, Monetization & Growth at Crunchbase. Own product experiences and business levers that drive customer acquisition, conversion, monetization, expansion, and retention across the company’s product-led growth motion.

What You’ll Do

Monetization Strategy & Product Ownership

Own product experiences and systems influencing acquisition → conversion → monetization → expansion → retention
Develop and evolve monetization strategies across pricing, packaging, subscriptions, billing, and account growth
Identify opportunities to improve customer value realization while driving business growth
Prioritize initiatives based on customer impact, revenue opportunity, and strategic alignment

Pricing, Packaging & Subscription Management

Lead design, testing, and optimization of pricing and packaging models across products and customer segments
Own requirements and execution for pricing, packaging, billing, checkout, upgrade/downgrade, and cancellation flows
Partner with Engineering and Finance to ensure accurate implementation of monetization systems and policies
Monitor pricing performance and recommend changes based on customer behavior, market dynamics, and business goals

Self-Serve Growth & Conversion Optimization

Own self-service growth opportunities across the journey: acquisition, onboarding, activation, conversion, expansion
Identify and optimize friction points in key conversion funnels
Partner with Marketing and Revenue to improve growth experiences across web, product, and lifecycle touchpoints
Evaluate emerging opportunities such as AI search, answer engine optimization (AEO), and new acquisition channels

Enterprise Administration & Expansion Experiences

Own enterprise administration capabilities for team management, user provisioning, permissions, billing administration, and account governance
Partner with Revenue and Customer Success to find opportunities that improve account expansion and team adoption

About Crunchbase

Crunchbase provides predictive intelligence on private companies, combining live private market data, AI, and activity signals from millions of users. Its products help investors, dealmakers, and analysts understand and predict private market movement. The company is remote-first with an emphasis on transparency, diversity, and inclusion.

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