Senior Product Manager - Mobile Messaging

Role Overview

As Senior Product Manager – Channel Delivery (Mobile Messaging), you will own Bloomreach Engagement’s mobile messaging channel delivery. This includes product management and tech vendor partnership to ensure mobile message deliverability through third-party integrations.

Responsibilities

• Own technical partnerships with mobile messaging vendors:
  • Manage relationships with existing vendors via weekly calls, daily updates, and proactive communication.
  • Identify and onboard new vendors to improve cost, reliability, and deliverability.
  • Escalate feature requests, influence the roadmap, and drive vendor-side implementation.
  • Collaborate with vendors to learn and implement industry best practices.
• Drive integrations and delivery roadmap
  • Lead the integration implementation with engineering.
  • Prioritize channel delivery features and manage/implement the roadmap.
• Improve channel capabilities and performance
  • Enhance the Channel API and channel-delivery features for deliverability, reliability, cost, and throughput.
  • Focus on SMS, MMS, WhatsApp, RCS (and potential future channels).
  • Identify improvements for monitoring and alerting in channel delivery.
  • Identify opportunities to productize deliverability and operational workflows.
• Expand channel coverage
  • Develop a roadmap for new channels aligned with Upmarket and Vertical expansion for Engagement.
• Execution and enablement
  • Oversee documentation of product features with the Documentation team.
  • Act as an internal champion for mobile messaging, owning business outcomes and supporting sales/marketing motions.
  • Provide mobile messaging expertise across Sales, AMs, Marketing, PMM, and Deliverability Services.
  • Support large deals with product expertise and request handling.
  • Collaborate with Delivery Services to incorporate priorities and customer/prospect feedback.
• Feedback and compliance
  • Gather and manage client/prospect feedback on mobile messaging improvements.
  • Stay current on messaging compliance rules and translate requirements into product features.

Requirements

• 4–7+ years of B2B SaaS Product Management, ideally in MarTech or infrastructure-heavy environments.
• Proven experience managing third-party vendor relationships, especially in telecom/messaging.
• Familiarity with mobile messaging channels: SMS, MMS, WhatsApp, RCS, including technical and compliance challenges.
• Strong understanding of APIs, message deliverability mechanics, and observability tooling.
• Experience partnering cross-functionally with product, engineering, and customer-facing teams.

Nice-to-haves

• Not explicitly stated.