About the role

Role Overview

Senior Product Manager — CRM, Martech & Consumer Growth (Healthcare)

Location: 100% remote (quarterly travel to Tampa required; candidate-covered)
Hire type: Contract-to-hire (6 months, with intention to convert to FTE)
Mission impact: Lead the evolution of CRM and consumer growth platforms to help patients discover, engage with, and access care.

What You’ll Own

CRM & Martech Platform Development

Build and scale CRM capabilities (preferred HubSpot; Salesforce/Dynamics acceptable)
Drive adoption and maturity of marketing technology platforms
Partner with engineering and data teams to deliver scalable solutions

Consumer Growth & Marketing Enablement

Support top-of-funnel acquisition and engagement strategies
Enable marketing campaigns, lifecycle journeys, and personalization
Analyze campaign performance and translate insights into product improvements

Product Strategy & Stakeholder Advisory

Act as a strategic partner to marketing and business stakeholders
Translate business needs into technical product direction and roadmaps
Advise on feasibility, tradeoffs, and best path forward

Integration & Platform Ecosystem

Support integrations between CRM platforms and systems like Epic EHR
Ensure seamless data flow across marketing, patient access, and digital platforms

Requirements

7–10+ years of true Product Management experience (not project/program management)
Hands-on experience with CRM platforms (HubSpot preferred; Salesforce or Microsoft Dynamics acceptable)
Strong background in Martech / marketing platforms (campaigns, funnels, automation)
Experience working on consumer-facing digital products
Strong technical foundation (ideally former developer or highly technical PM)
Ability to translate business needs into technical solutions
Proven experience building data/analytics-driven product roadmaps
Comfort in fast-paced, ambiguous environments
Excellent stakeholder management and communication

Preferred Qualifications

Healthcare or other regulated industry experience
Experience integrating CRM with Epic EHR
Background in hospitality (customer experience-driven), e-commerce, or consumer tech

What to Expect

Partner closely with marketing, business, and technology teams
Build and evolve the CRM product roadmap
Analyze campaign performance and recommend improvements
Drive platform adoption, capability development, and ongoing integrations

About Medasource

Medasource is a healthcare-focused organization working to improve patient engagement and access to care. The role centers on building and evolving CRM and consumer growth capabilities for a large healthcare organization, spanning marketing technology, digital experiences, and data-driven product strategy.

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