Senior Product Manager, Marketing Experiences, Growth

Role: Senior Product Manager, Marketing Experiences, Growth

Own the product strategy and roadmap for a marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels.

What you’ll do

• Define strategy & roadmap for the marketer experience across campaign creation, testing, measurement, and iteration.
• Partner cross-functionally with Marketing, Design, Engineering, and Data Science to ideate consumer experiences and enable them via automation, AI, and self-serve workflows.
• Translate campaign goals into productized workflows including templates and experimentation frameworks for internal and retailer marketing teams.
• Build automation and AI-assisted capabilities to reduce operational effort for marketers while improving consistency, repeatability, and speed to market.
• Define growth KPIs and instrumentation; work with analytics to measure and provide access to lift, conversion, CAC, LTV, and retention for actionable iteration.
• Enable high-velocity experimentation (e.g., A/B tests, multivariate, holdouts) to validate ideas quickly and scale winners across app, web, email, push, and retailer e-commerce.

Requirements

• 8+ years of product management experience building and shipping software products.
• 3+ years driving growth or marketing technology products at scale in e-commerce, marketplaces, or advertising/marketing platforms.
• Hands-on experience running A/B and multivariate experiments end-to-end using experimentation platforms; interpret results with statistical rigor.
• Proven ability building internal/marketer-facing tools from 0→1 and iterating post-launch using user feedback and data.
• Experience leading cross-functional teams across Engineering, Design, Marketing, and Data Science to deliver complex work.

Nice-to-haves

• Not explicitly stated in the provided excerpt.