Senior Product Manager (m/f/x) Growth / E-Commerce

Role overview

As Senior Product Manager (Growth / E-Commerce) at FINN, you own the critical moment when visitors land on finn.com and decide to start a car subscription. You will lead the Onboarding and Shopping product team, turning top-of-funnel traffic into loyal users through experimentation and personalized discovery.

Mission

• Run a high-velocity experimentation engine: Embed conversion-rate optimization (CRO) and A/B testing into the team’s operating rhythm; test hypotheses quickly and adapt based on empirical data.
• Architect personalized discovery: Scale the digital shopping experience with intelligent search, dynamic vehicle filtering, relevance ranking, and segment-aware user flows.
• Diagnose user friction: Combine quantitative funnel signals from product analytics with qualitative insights from user interviews to prioritize a high-leverage growth roadmap.
• Own top-of-funnel strategy: Drive product strategy and execution for the onboarding ecosystem, aligned to FINN’s revenue and customer acquisition goals.
• Lead cross-functional alignment: Ensure transparent, precise communication across engineering, design, data, marketing, brand, and pricing stakeholders.
• Optimize for commercial outcomes: Focus on conversion lift, revenue expansion, and early-stage retention rather than output metrics.

Requirements

• Strong growth product experience: Proven track record owning scalable, customer-facing growth / e-commerce / marketplace products.
• Experimentation mastery: Exceptional ability to design, launch, and analyze high-velocity A/B tests to validate product value and optimize conversion funnels.
• Data self-service: Advanced analytical mindset; comfortable using tools such as Amplitude and Looker (or similar) to explore data and challenge metrics.
• Outcome-driven stakeholder management: Excellent communication in English and entrepreneurial end-to-end ownership of business outcomes.

Nice to have

• AI-native optimization: Experience incorporating AI tools into discovery and delivery/analysis workflows.
• Digital subscription/e-commerce background: Experience with localized customer acquisition dynamics in international or high-consideration digital subscription platforms.

Benefits (highlights)

• VSOP equity program
• €1,500 annual development budget
• Childcare subsidy and flexibility
• Company pension (bAV) with 66% employer contribution
• Car subscription discount (25%)