Senior Product Manager

Role Overview

Senior Product Manager (D2C) for PetPlace, owning strategy, roadmap, and delivery of customer-facing platform capabilities for a high-growth consumer digital experience.

Key Responsibilities

• Product Strategy & Roadmap: Own the roadmap for customer-facing platform capabilities and prioritize investments based on customer needs and business objectives.
• Product Discovery: Use research, analytics, experimentation, and market insights to identify unmet customer needs and turn them into impactful products.
• Customer Experience: Lead development of onboarding, lifecycle, education, search, engagement, and related digital experiences to improve satisfaction and retention.
• Technical Product Leadership: Partner with Engineering to define requirements, evaluate technical tradeoffs, and deliver scalable, high-quality solutions.
• Cross-Functional Collaboration: Work with Engineering, UX, Data, Marketing, SEO, Content, and business leaders from concept through launch, improving discoverability and engagement.
• Data & Experimentation: Define KPIs, monitor performance, and use customer insights plus A/B testing and analytics to continuously improve outcomes.
• Innovation: Evaluate emerging technologies such as AI-driven search, personalization, and automation to enhance customer experience.
• Communication & Influence: Communicate vision and results and influence stakeholders across the organization without direct authority.

Requirements

• 5+ years of product management experience owning customer-facing digital products end-to-end (concept through launch and optimization).
• Experience building and scaling direct-to-consumer (D2C) digital products/platforms and experiences.
• Proven ability to lead products from discovery/validation through launch, iteration, and growth.
• Experience with customer lifecycle and engagement-driven products such as membership, subscription, loyalty, marketplace, registry, healthcare, wellness, or education.
• Strong customer empathy with experience in journey mapping, user research, and product discovery.
• Strong analytical skills using both quantitative and qualitative data to prioritize investments.

Nice-to-Haves

• Not explicitly stated beyond the innovation focus (AI-driven search/personalization/automation).