Senior Product Manager, Growth

Role Overview

Function Health (via its SuppCo team) is hiring a Senior Product Manager, Growth. You’ll be SuppCo’s first product hire beyond the Head of Product, owning growth across the entire user journey—acquisition, onboarding, activation, monetization, and retention—especially around a new membership initiative (confidential, late 2026 launch).

Key Responsibilities

• Own growth end-to-end across the SuppCo experience on mobile and web (acquisition through retention), defining strategy and driving key metrics.
• Scale the new Membership experience: manage the funnel into and through membership (awareness/onboarding → first purchase → repeat engagement), targeting transactors, purchase frequency, and revenue per user.
• Build growth loops & cross-sell: design and optimize activation and upsell loops across SuppCo products and partnerships, including funnels between the SuppCo and Function Health apps.
• Experimentation & optimization: run rigorous A/B tests across the funnel; establish/upgrade experimentation practices for rapid iteration with rigor.
• Activation & onboarding ownership: improve the new-user experience so users reach the “aha” moment (trusted, personalized stack) and make their first purchase faster.
• Subscription & membership monetization: help evolve and optimize the Pro membership offering.

Requirements

• Growth-focused product management experience with marketplace, subscription, and/or B2B2C experience.
• Ability to rigorously test at speed and scale.
• Demonstrated capability to own and improve full-funnel metrics (including activation → repeat purchase).

Nice-to-haves

• Experience building cross-app or multi-product funnel experiences and compounding growth mechanics.
• Familiarity with AI-accelerated product teams and experimentation operating models.