Senior Product Manager, Family

Role Overview

Senior Product Manager (Family) responsible for shaping family-focused financial products. Own product strategy for family investing solutions, guiding customers from discovery through long-term engagement and habit formation.

Responsibilities

• Own the product vision, strategy, and roadmap for family investing experiences (from discovery through adoption and ongoing engagement).
• Create consumer-first products from the ground up, designing intuitive tools that introduce children and families to investing concepts.
• Partner with Design, Engineering, Research, Analytics, and Business to deliver high-quality customer experiences.
• Use customer research, behavioral insights, and data analysis to identify opportunities and inform product decisions.
• Balance long-term product vision with rapid experimentation to prioritize initiatives that drive sustainable customer value.
• Lead cross-functional execution, aligning teams on priorities, outcomes, and delivery.
• Define strategies that align customer success with business goals while prioritizing user trust and financial well-being.
• Advocate for customer needs and improve financial education and wealth-building behaviors.

Requirements

• 8+ years of product management experience with a proven track record in consumer-facing product development.
• Experience leading zero-to-one initiatives or complex product transformations.
• Strong product intuition plus analytical thinking, customer empathy, and strategic decision-making.
• Demonstrated ability to drive engagement, retention, habit formation, and/or customer loyalty.
• Excellent cross-functional leadership skills across engineering, design, research, and business.
• Comfortable operating in ambiguity; strong communication and influence skills.
• Mission-driven mindset and passion for improving people’s lives through product.

Nice to Have

• Experience with consumer growth, onboarding/activation, marketplaces, social/network-effect products, or creator platforms.
• Familiarity with AI tools for productivity and/or contributions to AI-powered product features.
• Fintech experience not required (exceptional consumer product experience is the priority).

Compensation & Benefits

• $180,000–$200,000 USD base salary (depending on experience, skills, and location).
• Potential equity grants and discretionary bonus opportunities.
• Comprehensive medical benefits (details truncated in posting).