Senior Product Manager - Engagement (all genders)

Role overview

You’ll join JustPlay as a Senior Product Manager (Engagement) within the engagement product domain for a loyalty platform. Your mission is to maximize player engagement, improve long-term retention, and help grow live-ops across the platform.

Responsibilities

• Shape and execute the engagement strategy to increase retention and player delight across the gaming ecosystem.
• Define and execute LiveOps strategies for the platform.
• Drive product growth using gamification, behavioral science, and habit-forming mechanics.
• Identify and improve key retention and engagement metrics, optimizing for LTV.
• Design, run, and analyze A/B tests and experiments to validate product hypotheses.
• Use user feedback and behavioral data to iterate and enhance product features.
• Collaborate with marketing, analytics, and development teams to align events with campaigns.
• Monitor and leverage industry trends to keep the product innovative and competitive.

Requirements

• At least 4 years of experience driving product retention and engagement in mobile (preferably mobile games, loyalty platforms, or B2C apps).
• Data-driven mindset with experience designing effective engagement strategies.
• Strong project management and analytical skills.
• Excellent English communication skills.

Nice to haves

• Experience specifically across loyalty platforms and/or other B2C engagement products.

Location / work model

• Remote (±3 hours from CET) and hybrid with a Berlin office option/availability.