Senior Product Manager - Email Messaging

Role Overview

Senior Product Manager (Channel Delivery – Email) at Bloomreach. Own product management and tech vendor partnerships for Bloomreach Engagement’s email channel delivery, ensuring reliable, scalable, and compliant email deliverability.

Responsibilities

• Own technical partnerships with email delivery vendors:
  • Manage relationships with existing ESPs and inbox technology partners via syncs, daily updates, and proactive communication.
  • Identify and onboard new vendors to improve cost, reliability, and inbox placement/deliverability.
  • Escalate feature requests, influence vendor roadmaps, and drive vendor-side implementation.
• Define and execute the email delivery product roadmap
  • Prioritize email channel delivery features and manage delivery execution with Engineering.
  • Lead implementation of email integrations in collaboration with Engineering.
• Improve email delivery capabilities
  • Enhance the Email API and delivery-related capabilities to maximize deliverability, reliability, cost efficiency, and throughput.
  • Identify improvements for delivery monitoring, analytics, and alerting (e.g., bounces, spam complaints, inbox placement, latency, throttling).
  • Productize deliverability workflows, operational tooling, and reputation management processes.
• Domain ownership and cross-functional enablement
  • Be the internal email domain expert tied to business outcomes.
  • Support Sales, Account Management, Marketing, Product Marketing, Deliverability Services, and Customer Success with subject-matter guidance.
  • Support enterprise deals with technical validation and customer-specific request handling.
• Operational and customer feedback loop
  • Partner with Delivery Services to understand operational challenges and field feedback.
  • Gather, synthesize, and prioritize client/prospect feedback related to email performance and deliverability.
• Compliance and industry standards
  • Stay current on global email compliance regulations and ecosystem requirements (e.g., CAN-SPAM, GDPR, CASL, Apple Mail Privacy Protection, Google/Yahoo sender requirements).
  • Translate compliance/ecosystem changes into product requirements and platform capabilities.

Requirements

• Not explicitly stated in the provided text.

Nice-to-Haves

• Experience leveraging latest AI advancements in email.
• Strong knowledge of deliverability fundamentals: authentication, reputation management, and performance optimization.