Senior Product Manager, Card Experience

Role overview

Affirm is hiring a Senior Product Manager, Card Acquisition (New Channels) to launch and scale new acquisition channels for the Affirm Card. You will identify high-impact growth opportunities, validate them with rapid experimentation, and scale acquisition and activation at measurable outcomes.

Responsibilities

• Own the Card Acquisition roadmap for new growth channels, defining hypotheses, success metrics, and sequencing.
• Launch and scale new acquisition surfaces, partnering with Engineering and Design to deliver high-conversion onboarding experiences.
• Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC → LTV impact.
• Own funnel performance end-to-end, including:
  • weekly acquisition tracking
  • 30-day activation
  • drop-offs by funnel step
  • incrementality testing to improve attribution and growth confidence
• Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
• Continuously experiment and iterate to unlock new distribution levers and grow the cardholder base.

Requirements

• 4+ years in Product Management; ideally experience owning growth/distribution channels.
• Track record shipping consumer financial or regulated products.
• Comfort partnering with Risk/Credit and Legal/Compliance.
• Strong fluency in experiment design, incrementality/attribution, and CAC → LTV optimization.
• UX instincts for moment-of-intent acquisition surfaces; ability to work across web, app, and partner integrations.
• Data skills using SQL and self-serve analytics tools (e.g., Amplitude-level capability).
• Demonstrated cross-functional leadership, including experience leading embedded engineering/design pods.
• Bachelor’s or Master’s in Computer Science or related field, or equivalent practical experience.

Nice-to-haves

• Prior experience launching regulated financial products via new acquisition channels (e.g., partner pilots, referrals).