Senior Product Manager (Ads Quality)

Role Overview

Join Instacart Ads as a Senior Product Manager (Ads Quality). You will own the product vision and roadmap for ads quality systems and partner closely with machine learning and ads engineers.

Key Missions

• Own the ads quality systems roadmap, including auction mechanics, marketplace balance, and the signals that drive ad ranking and relevance.
• Drive strategy and execution to increase the experimentation velocity for the ads quality team by designing frameworks that enable faster testing, learning, and iteration.
• Translate complex results from ML models and auction dynamics into clear product requirements and success criteria.

Responsibilities

• Define and track success metrics for ads quality.
• Operate in a fast-paced, evolving environment with multiple cross-functional stakeholders.
• Engage substantively in technical discussions around model design, evaluation, and tradeoffs.

Requirements

• 2+ years of product management experience in online advertising or ad tech.
• Demonstrated understanding of auction mechanics, bidding systems, and/or ad quality signals.
• Proven track record defining and executing product roadmaps in complex, data-rich environments.
• Strong analytical skills: use data to make product decisions, measure impact, and design experiments.
• 2+ years working directly with machine learning teams or ML-driven products.
• Ability to participate in technical conversations on model design/evaluation/tradeoffs.
• Hands-on familiarity with LLMs and potential applications in ads or ranking.
• Experience with production ads machine learning models (e.g., relevance scoring, auction optimization, quality filtering).
• Exposure to the advertising stack via retail media networks, DSPs, or SSPs is a plus.

Nice-to-Haves

• Prior experience at a retail media network or major advertising platform (DSP/SSP).
• Comfort building process and structure in ambiguous, high-growth environments.