Senior Product Manager - Activation (all genders)

Role Overview

Senior Product Manager (Activation) at JustPlay. You will drive user activation by improving onboarding, feature adoption, and early retention in a mobile gaming loyalty app.

Responsibilities

• Own and optimize the onboarding and activation funnel from user acquisition to first game engagement
• Conduct user research and perform data analysis to find friction points and improve the user journey
• Design and improve the First-Time User Experience (FTUE) so users reach core value quickly
• Collaborate with UA, Growth, Design, and Engineering to align messaging with in-app experience
• Run A/B tests and experiments on onboarding flows to optimize activation and conversion
• Monitor early retention metrics (D1, D3, D7) and improve first-session experience and push notifications
• Track activation KPIs and measure impact of improvements
• Build personalized onboarding flows based on user behavior, demographics, and UA source

Requirements

• 4+ years of product management experience, focused on user activation in mobile apps (ideally mobile gaming, entertainment, or similar)
• Hands-on experience working with cross-functional teams to launch features and campaigns
• Strong product analytics skills; experience using data to drive decisions and optimize UX
• Proven ability to identify user pain points and deliver solutions that improve activation and retention
• Excellent communication and organizational skills; ability to execute complex initiatives with attention to detail

Nice-to-haves

• Experience with personalized onboarding and experimentation culture (A/B testing, funnel optimization) in mobile gaming/loyalty contexts