About the role

Role overview

Senior Product Designer (UX/UI) to own UX/UI across the Ü Snacks brand portfolio, end-to-end from launching new products to optimizing user flows and ecommerce site performance. You’ll blend strategic thinking with hands-on execution, drive conversion outcomes, and partner closely with cross-functional teams.

Responsibilities

Lead UX/UI across the full ecommerce funnel: PDP, cart, checkout, account, and first-order flow—focused on conversion, not just polish
Design premium experiences for new product and brand launches, matching packaging quality from day one
Own and evolve a cross-brand design system, including Figma components, tokens, patterns, and governance to enable fast shipping without quality drift
Translate brand books into digital experiences (typography, motion, imagery, information hierarchy)
Partner with the CRO team to keep the landing page test pipeline full with high-quality, on-brand variants
Manage and mentor a direct report; set the craft bar and support growth
Review and calibrate work across the design team and agency partners to raise quality across what ships

Requirements

6+ years in product/UX/UI design
3+ years designing for premium DTC ecommerce on Shopify or Shopify Plus
Experience building/rebuilding a design system from scratch, including tokens, components, documentation, and governance; can demonstrate real adoption
Portfolio demonstrating premium, on-brand work (not templated builds)
Deep understanding of DTC funnel mechanics (PDP, cart, checkout, subscription, upsell) and can explain decisions in conversion terms
Experience designing across multiple brands or product lines
Power user of Figma; uses AI to accelerate personal workflow

Nice-to-haves / approach

Operates as a player-coach (ships work personally while raising team standards)
Thinks in systems and components rather than one-off pages
Balances craft and conversion; articulates tradeoffs clearly
Strong collaboration across growth, brand, lifecycle, and engineering
Owns outcomes and moves forward even without perfect briefs

Reporting & remote setup

Reports directly to the VP of Ecommerce
Remote HQ with fully remote, high-trust environment; bi-annual off-sites in person

About Grüns

Grüns is a foundational nutrition brand focused on simple, convenient, grab-and-go products. The company formulates gummies made from nutrient-dense, whole-food ingredients and operates a portfolio of brands (Ü Snacks) sold through ecommerce channels.

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