Senior Product Designer (Lifecycle & Growth)

About the role

Join Instacart as a Senior Product Designer II on the Lifecycle & Growth team. You'll drive meaningful business impact through strategy, experimentation, and exceptional craft. Your work will focus on high-impact growth initiatives, reimagining key moments across the customer journey, and creating unified experiences. You'll collaborate closely with cross-functional teams and use customer insights and business metrics to shape recommendations and iterate toward measurable impact. This role is ideal for a highly conceptual, craft-driven designer with 7+ years of experience in consumer-facing digital products. Key missions: Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch.. Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits.. Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation. Profile: - This role is ideal for a highly conceptual, craft-driven designer who is energized by ambiguous problems, 0→1 exploration, and bringing new ideas to life through exceptional visual, interaction, and motion design - A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work - Curiosity and fluency with AI-enabled tools and workflows, using them to accelerate exploration, prototyping, and product development - Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences - Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft - Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution - Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior - Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners - 7+ years of experience designing consumer-facing digital products across web and mobile - Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products - Experience working where brand and product experience are deeply connected - Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar - Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process