Senior Marketing Performance Analyst (3 Month Fixed Term Contract)

Role Overview

Join Cohere as a Senior Marketing Performance Analyst on a 3-month fixed-term contract (full remote). You will analyze multi-channel marketing performance, support strategic planning, and build dashboards and models that improve lead scoring and customer journey performance.

Key Missions

• Analyze marketing performance across paid, earned, and owned media campaigns using key performance indicators.
• Collaborate with leadership to support strategic planning and define performance objectives.
• Manage ad hoc analytics requests and prepare business reviews (weekly, monthly, quarterly, annual).
• Optimize lead scoring models and improve customer journey optimization.
• Design and maintain interactive dashboards.

Requirements

• Comfortable presenting insights to executives and stakeholders using Google Slides/PowerPoint or similar tools.
• Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing.
• Bachelor’s/Master’s in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics).
• Strong cross-functional collaboration with Operations, Finance, Product, Engineering, Sales, and Marketing.
• Advanced SQL and Python; experience using AI tools for data analysis and automation.
• 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments.
• Platform proficiency with Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch), plus paid/social media platforms; certifications preferred.
• Strong storytelling ability to translate complex data into actionable business insights.

Nice-to-Haves

• Relevant certifications for listed marketing/analytics platforms.