Senior Marketing Manager

Role Overview

Senior Marketing Manager for YipitData’s Investor business. Own the end-to-end marketing strategy to drive awareness, engagement, pipeline, and revenue growth, balancing strategic planning with hands-on execution.

Key Missions

• Define and execute the marketing strategy for the Investor business, aligning initiatives to company growth and revenue targets.
• Identify opportunities to increase brand awareness, engagement, lead generation/pipeline, client retention, and expansion.
• Plan, execute, and analyze campaign performance across the customer journey.

Responsibilities

• Lead multi-channel demand generation programs.
• Optimize marketing initiatives based on performance insights.
• Collaborate cross-functionally with Sales, Product, Client Strategy, and Revenue Operations.
• Own marketing operations areas such as lead lifecycle management, campaign reporting, and attribution.

Requirements

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or related.
• Demonstrated success planning and executing multi-channel marketing programs with measurable business results.
• Hands-on experience with tools including:
  • Salesforce, Marketo, ON24, Asana (or similar marketing platforms)
• Strong analytics skills: measure performance, communicate results, and translate data into actionable insights.
• Comfortable owning strategy and working independently with high autonomy.
• Strong communication and organization; ability to manage multiple priorities.

Nice to Haves

• People management experience.
• Experience marketing to financial services/investors, enterprise technology buyers, or data-driven audiences.