Senior Marketing Manager

Role: Senior Marketing Manager (Product Marketing)

Own end-to-end product marketing and run the execution across go-to-market and growth channels.

Responsibilities

• Own product marketing & positioning for a Shopify Plus CRO platform
  • Sharpen category narrative, messaging, and competitive positioning
• Run product go-to-market (launches) end-to-end
  • Develop narrative, sales enablement, and talk tracks
• Run the full funnel / demand generation
  • Paid, owned, and earned channels; demand gen; and GTM execution that ties it together
• Operate marketing with evidence
  • Set targets, review performance data, and adjust strategy based on results
• Partner with teams and agencies
  • Comfortable directing both agency and in-house team while also rolling up sleeves (e.g., operating within HubSpot workflows)
• Leadership and progression
  • Lead strategy and execution; report to the VP of Revenue with a path to Director based on impact

Requirements

• Proven experience leading small teams and owning real outcomes
• Strong background in world-class Product Marketing (PMM) with deep understanding of positioning, messaging, and competitive narrative
• Ability to think in the customer’s voice and craft brand-level marketing that resonates
• Experience running full-funnel marketing and directing GTM programs
• Hands-on execution capability (e.g., working in HubSpot)

Nice-to-haves

• Familiarity with Shopify ecosystem and/or Shopify merchant experimentation/CRO workflows
• Experience scaling marketing in high-autonomy, high-iteration environments