Senior Marketing Channel Insights Data Analyst

Role Overview

Senior Data Analyst on the Marketing Channel Insights team (Individual Contributor). Fully remote, focusing on owned marketing channel performance and campaign impact across email, SMS, direct mail, and app messaging.

Responsibilities

• Conduct in-depth statistical analysis of owned marketing channel performance (email, SMS, push notifications, direct mail, in-app messaging)
• Build dashboards and interactive visualizations to share marketing performance insights with stakeholders
• Design and execute A/B tests and experiments; measure impact, ROI, and lift using statistical methods
• Use advanced SQL and Python or R for deep analysis, querying, and data transformation
• Translate findings into actionable recommendations for marketing and customer engagement decisions
• Collaborate with marketing, CRM, and operations teams to influence strategic roadmaps and execution
• Partner with data engineering teams to ensure data quality and integrity

Requirements

• 5+ years of experience in a hands-on data analyst or growth analytics role
• Advanced SQL proficiency for complex querying, transformation, and optimization
• Statistical analysis expertise (hypothesis testing, segmentation, experimental design)
• Strong data visualization skills using Tableau, Power BI, or Looker
• Proficiency in Python or R for data mining, feature engineering, or statistical modeling
• Experience analyzing large customer datasets to identify meaningful patterns
• Strong data storytelling and communication to translate complex insights into business recommendations

Nice to Have

• Experience with Adobe Analytics or Google Analytics for analyzing digital journeys