Senior Manager, Web Experience

Role Overview

Senior Manager, Web Experience (AI-forward) at Nerdio, owning the strategy, optimization, and evolution of getnerdio.com. The role sits at the intersection of demand generation, product marketing, and design, turning the web presence into a best-in-class pipeline engine. You will lead a small team responsible for web development and design and partner cross-functionally with demand gen, PMM, and brand.

Responsibilities

• Own the overall web strategy for getnerdio.com, including:
  • Information architecture and messaging hierarchy
  • Conversion optimization and UX
• Lead a team of 2 across web experience/UX, web development, testing, and design:
  • Set priorities, manage workflows, and maintain quality across web properties
• Partner with demand gen and PMM to design and launch:
  • Landing pages, product pages, and conversion flows for pipeline generation
• Run a continuous testing and optimization program:
  • A/B testing and multivariate testing to improve conversion rates
• Oversee SEO / AEO / GEO strategy with content and PMM:
  • Technical SEO/AEO/GEO, on-page optimization, and site architecture
• Translate brand and messaging guidelines into visually compelling, accessible, buyer-centric web experiences
• Own and manage the web development roadmap (balancing initiatives with maintenance, performance, and reliability)
• Own web analytics and reporting:
  • Define KPIs, build dashboards, and provide performance insights to marketing leadership
• Evaluate and manage web technology vendors/tools/platforms:
  • CMS, analytics, testing, and personalization
• Ensure site performance, security, and accessibility standards are consistently met
• Lead web localization, starting with Japanese and expanding to French, German, Portuguese, and Spanish
• Use AI to improve team speed and quality across development, website experience, and localization

Requirements

• Bachelor’s degree in Marketing, Digital Media, Computer Science, or a related field
• 8+ years in web marketing or digital experience roles
• At least 3 years in a management/leadership capacity
• Proven track record improving website conversion rates and driving measurable pipeline impact
• Strong understanding of SEO / AEO / GEO, technical web performance, and UX best practices
• Experience with modern CMS platforms (e.g., WordPress, Webflow or similar) and web analytics