Senior Manager of Product Marketing (CRM for Banking)

Role Overview

Senior Manager of Product Marketing (CRM for Banking) at ServiceNow, owning product marketing strategy for ServiceNow’s Banking CRM. You will connect product teams with the market and translate a purpose-built banking operations platform into compelling narratives for banking buyers.

Responsibilities

• Oversee Banking CRM product marketing strategy, translating banking operations capabilities into narratives that resonate with banking buyers.
• Develop and maintain messaging connecting AI, data, case management, workflow, integrations, and governance to the outcomes banking buyers care about.
• Drive release cycles from product to market, partnering with product management to create market-ready messaging and orchestrate launches.
• Monitor competitive landscape and shape how the market understands ServiceNow’s advantage.
• Collaborate cross-functionally with stakeholders including product management, field sales, and demand generation to drive adoption and pipeline.

Requirements

• 7+ years in B2B product marketing or industry marketing with meaningful exposure to banking/financial services technology, CRM, customer service, or operations platforms.
• Strong cross-functional influencing skills across product managers, field sales leaders, and demand generation teams (without direct authority).
• Ability to simplify complex banking technology into clear stories for executive buyers addressing operational/customer problems.
• Familiarity with banking and customer journeys across retail and commercial banking, contact centers, branch/relationship-management teams, and middle/back-office operations.
• Familiarity with banking concepts such as KYC/KYB, disputes, fraud, complaints, onboarding, servicing, payments, cards, deposits, loans, treasury operations, and regulatory controls.
• Systems thinking and focus on repeatable, scalable, high-quality output.
• Track record partnering with product, sales, solution consulting, and go-to-market teams to drive pipeline and adoption (measured via deals influenced, seller activation, sales cycle acceleration, and market impact).
• Proven product marketing craft: positioning frameworks, messaging hierarchies, launch planning, sales enablement, and competitive analysis, including customer stories.
• AI-centered working style: research, drafting, competitive monitoring, asset creation, and release content using AI; ability to explain what changed and how output improved.

Nice-to-Haves

• Demonstrated rebuild of workflows around AI tools with measurable improvements in speed and quality.