Senior Manager of Paid Search (B2B)

Role Overview

Senior Manager of Paid Search (B2B) at Wpromote (Full remote). Lead strategy and execution of paid search programs for enterprise B2B clients, driving performance through planning, optimization, and client collaboration.

Responsibilities

• Lead the strategy and execution of paid search campaigns for enterprise B2B clients, aligned to business goals and measurable outcomes.
• Manage complex paid search account structures across platforms including Google Ads, Microsoft Ads, and SA360.
• Implement optimization plans and build/testing roadmaps to improve performance.
• Partner with clients as a trusted advisor by translating campaign performance and industry trends into recommendations.
• Maintain strong client relationships and collaborate with cross-functional teams in a fast-paced agency environment.

Requirements

• 4+ years managing paid search campaigns in an agency environment.
• Strong analytics skills, using GA4 and other reporting platforms to develop insights and performance recommendations.
• Deep expertise in Search Ads 360 (SA360), Google Ads, Microsoft Ads, and areas such as campaign structure, audience strategy, bidding strategies, automation, and conversion optimization.
• Proficiency with Google Suite and Microsoft Excel (pivot tables, VLOOKUP/XLOOKUP, data visualization).
• Strong communication skills, including presenting to and partnering with client stakeholders.
• Experience managing complex B2B paid search programs across enterprise or mid-market clients.
• Ability to develop testing strategies and convert performance data into actionable business recommendations.
• Strong organizational skills to manage multiple client priorities.

Nice to Have

• Experience in B2B sectors such as SaaS, fintech, cybersecurity, HR/payroll, or cloud technology.
• Experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement.
• Experience with offline conversion tracking and lead-quality optimization.
• Familiarity with first-party audience strategies, CRM integrations, and advanced attribution.
• Experience leveraging AI-powered tools and automation for campaign efficiency and performance.