About the role

Role Overview

Join Boulevard as a Senior Manager of Marketing Operations to lead marketing infrastructure, automation ecosystems, and AI-enabled growth operations. You’ll own the marketing operations strategy, optimize the automation stack, and build a high-performing team.

Key Missions

Own and evolve Boulevard’s marketing operations strategy, systems, and processes, connecting marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes.
Identify, implement, and scale AI-powered workflows and automation opportunities; drive adoption of AI-enabled tools and best practices.
Build and lead a Marketing Operations team; establish best practices for execution, experimentation, documentation, and continuous improvement.

Requirements

Experience partnering closely with Sales, RevOps, and Data teams.
8+ years in Marketing Operations, Growth Operations, or Lifecycle Marketing in B2B SaaS.
Proven ability to connect marketing initiatives to pipeline and revenue outcomes.
Deep expertise with Marketo and Salesforce.
5+ years people leadership experience.
Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management.
Experience implementing AI-powered workflows/automation and operational improvements.
Experience with self-serve acquisition programs and hybrid sales-led motions.

Nice-to-Haves

Familiarity with: Customer.io, Chameleon, HockeyStack, Snowflake, Sigma.

About Boulevard

Boulevard is a B2B SaaS company focused on helping businesses drive growth across the customer lifecycle. The role emphasizes building marketing infrastructure, automation, and AI-enabled growth operations to deliver measurable pipeline, revenue, and retention outcomes.