Senior Manager of Growth Marketing

Role overview

Senior Manager of Growth Marketing at Nymbus (player-coach role) driving net new member and customer growth for Nymbus Labs launch brands. You will architect and own end-to-end acquisition and GTM strategy, acting as the strategic authority on GTM and acquisition investment.

Responsibilities

• Architect and execute go-to-market strategies to drive net new member and customer growth for launch brands.
• Own the full-funnel acquisition strategy (brand awareness → conversion).
• Build full-funnel demand strategies from scratch, including:
  • Standing up brand awareness and share of voice
  • Creating consideration programs
  • Generating conversion-ready intent
• Govern and improve measurement across the funnel to support investment decisions.
• Operate hands-on across paid media, optimizing performance from planning through execution.

Requirements

• Strong analytics and measurement governance: GA4, Google Tag Manager, Looker/Data Studio, and platform-native analytics.
• Performance marketing orientation with a clear focus on CAC, ROAS, LTV, and conversion-rate tradeoffs.
• Deep GTM strategy experience: launch plans with competitive positioning, full-funnel audience targeting, and channel theory tied to measurable net-new acquisition.
• Full-funnel expertise including brand awareness, consideration, and conversion sequencing—especially for brands launching without equity.
• Highly autonomous, problem-solving leadership style; sets direction and drives solutions independently.
• Fluency across both B2C and B2B full-funnel strategy and channel approaches.
• 6+ years of experience in acquisition/demand/performance marketing with direct ownership of full-funnel strategy and meaningful media budgets.
• AI-native operator who uses AI in planning, research, analysis, and reporting.
• Hands-on paid media experience:
  • Paid search (Google, Bing)
  • Paid social (Meta, LinkedIn, TikTok)
  • Programmatic (end-to-end)

Nice to have

• Financial services or fintech experience.
• Client-facing credibility: advising executive stakeholders and managing multiple brands simultaneously.