Senior Manager of Demand Generation

Role Overview

Join Wealthsimple as a Senior Manager of Demand Generation for Wealthsimple Business. You will lead and scale B2B demand generation, driving high-quality leads and improving conversion across the lead funnel—turning demand into pipeline and revenue.

Key Missions

• Own the strategy and execution of B2B demand generation across multiple channels, with a focus on lead quality and pipeline impact.
• Lead ABM programs for high-value segments, partnering with Sales to define target accounts and measure pipeline results.
• Build and maintain clear funnel reporting to identify patterns, diagnose issues, and recommend improvements.

Profile / Requirements

• Analytical mindset: diagnose funnel problems with data, prioritize opportunities, and provide actionable recommendations (not just reporting).
• B2B fintech / business banking / spend management / neobanking experience.
• ABM experience: design and run account-based programs; collaborate with Sales on target account selection; measure pipeline impact.
• Strong cross-functional partnering with Sales (pipeline reviews, lead definitions, feedback loops) and Product Marketing (messaging, campaign briefs).
• People management experience: set clear goals and develop a direct report.
• Proven track record driving high-quality B2B leads across channels such as paid media, lifecycle, and outbound, including scaling across SMB and mid-market sub-segments.
• Experience with both self-serve and sales-assisted motions.
• Hands-on paid media experience: own budgets and manage campaigns across Google, Meta, and LinkedIn, optimizing for lead quality.
• Demonstrated habit of using AI to accelerate work (e.g., lead enrichment workflows, creative generation/testing at scale, faster insights from data).

Nice-to-haves

• Extensive use of AI-driven workflows and experimentation to improve funnel performance and campaign effectiveness.