Senior Manager of Demand Generation & Growth Marketing

About the role

Join Xpansiv, a leading company in the environmental commodities market, as a Senior Manager of Demand Generation & Growth Marketing. In this hands-on role, you will develop and execute demand generation strategies, oversee marketing-sourced and influenced pipeline targets, and optimize marketing performance across digital channels. You will work closely with various teams, including Marketing Operations, Brand/Content, Sales, and Business Unit leaders, to drive qualified pipeline, increase conversion rates, and optimize marketing performance. This position offers a competitive salary, benefits, and the opportunity to make a significant impact in a rapidly growing industry. Key missions: Développer et exécuter des activations de génération de demande alignées aux objectifs de croissance de l'entreprise.. Posséder la stratégie et l'exécution de la génération de demande entrante, y compris les programmes payés, organiques, partenaires, événements et de cycle de vie.. Gérer et exécuter directement les canaux d'acquisition numérique, y compris la recherche payante, les réseaux sociaux payants, l'affichage, le reciblage, etc. Profile: - Project management and stakeholder management skills - Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred) - Hands-on experience managing and building campaigns in Linkedin Campaign Manager and Google Ads - Strong understanding of lead progression and account progression metrics, attribution, conversion optimizationand marketing analytics - Experience partnering closely with sales organizations - 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field - Proven track record of generating measurable pipeline and revenue growth - Experience managing integrated demand generation programs across multiple channels - Comfortable using AI as a core productivity and growth tool in daily work - Experience with ABM programs and account-based targeting strategies - Experience managing paid media budgets and external agencies - Experience with content syndication programs and networks - Experience in SaaS, financial services, marketplaces, energy, environmental commodities, sustainability or related industries - Experience applying AI to marketing and GTM workflows, including content development, audience research, campaign optimization, reporting, sales enablement, and process automation