Senior Manager of Demand Generation

Role overview

Join Automation Anywhere as a Senior Manager of Demand Generation / Revenue Marketing. You will lead revenue marketing programs to drive measurable growth across new sales, retention, and expansion, partnering closely with Sales, Customer Success, SDR leadership, and Product.

Key responsibilities

• Lead and execute the revenue marketing engine for assigned segments and campaign motions to hit pipeline targets across the funnel.
• Own and manage the quarterly campaign plan, including evergreen campaign strategy and continuous evolution to support pipeline creation and pacing.
• Partner with SDR leadership and SDR teams to ensure field execution on every campaign touchpoint (timely, coordinated, effective outreach).
• Build and improve forecasting and reporting for pipeline creation and progression.
• Optimize ROI using data and analytics; translate campaign and pipeline data into actionable improvements.

Requirements

• 10+ years of B2B enterprise marketing experience, including 3+ years in revenue marketing or growth marketing leadership.
• Strong working knowledge of CRM systems, marketing automation tools, and revenue/marketing analytics.
• Proven ability to lead cross-functionally and influence stakeholders across Sales, SDR, Customer Success, and Product.
• Demonstrated experience designing and executing revenue marketing strategies that drive new pipeline and improve pipeline progression.
• Hands-on, execution-focused mindset with high ownership and standards.
• Collaborative, “can-do” partnering skills across GTM teams.
• Agile/iterative approach; comfortable shifting between strategy and execution.
• Programmatic planning and campaign workflow discipline.
• Strong communication and ability to deliver executive-ready insights and storytelling.

Nice to have

• SaaS, AI, or automation experience.
• Experience supporting enterprise install base motions such as retention, expansion, and/or cross-sell.

Reporting

Reports to the VP of Revenue Marketing.