Senior Manager of Content & Field Marketing (B2B)

Role overview

Senior Manager of Content & Field Marketing (B2B) — individual contributor, fully remote. You will build and scale content and sales enablement programs, and run field marketing initiatives to foster relationships with health plan leaders.

Responsibilities

• Build and scale content and field marketing programs that strengthen relationships with health plan leaders.
• Create sales materials, case studies, and buyer-tailored assets to help Sales win.
• Run the company’s strategic events program, including:
  • Annual event calendar
  • Trade shows
  • Client events
• Turn clinical evidence, customer outcomes, and business strategy into polished, on-brand content with speed and accuracy.
• Partner closely with the Director of Communications & B2B Marketing and the Sales team to execute ideas end to end.
• Set up light marketing operations such as tracking, campaign hygiene, and reporting.

Requirements

• 6+ years in B2B marketing with depth in both:
  • Content/enablement, and
  • Events/field marketing
• Strong writer and marketer who can translate clinical evidence and strategy into high-quality content.
• Hands-on experience with:
  • CRM: Salesforce
  • Marketing automation: HubSpot (or similar)
  • LinkedIn
• Strong program management: manage event logistics and content deadlines in parallel.
• Proven ability to partner with Sales—focus on accounts, buyers, and real opportunities.
• Experience marketing into healthcare/payors (or similarly complex, enterprise, long sales-cycle industries).
• Experience earning first meetings with senior buyers.
• Comfortable building an events engine / field marketing program from scratch.

Nice-to-haves

• Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care.
• Startup experience where priorities shift quickly and marketers own both strategy and execution.