About the role

Role overview

Senior Manager of Account Based Marketing at Riipen (Senior individual-contributor, full remote – Vancouver, CA). Own and execute ABM programs for priority academic accounts, partnering with Sales and marketing teams to drive pipeline development and revenue growth.

Key missions

Develop account-based marketing strategy for the academic market in collaboration with Sales
Build and execute targeted campaigns for priority accounts across multiple channels
Measure and optimize:
- Account engagement
- Stakeholder coverage
- Pipeline creation
- Revenue influenced

Requirements

Experience using intent data, engagement signals, and account intelligence to prioritize and activate accounts
Strong campaign planning, writing, project management, and analytical skills
5+ years in B2B marketing, demand generation, growth marketing, or account-based marketing
Ability to balance strategic planning with hands-on execution
Understanding of how marketing supports pipeline, sales progression, and revenue
Experience leveraging AI agents to increase production/programming speed
Hands-on experience with HubSpot (segmentation, workflows, campaigns, automation, reporting)
Collaborative approach and strong partnership with Sales
Experience with ABM programs for complex, multi-stakeholder sales cycles

Nice-to-haves

Background in edtech, higher education, workforce development, SaaS, or marketplace businesses
Familiarity with academic buying committees, procurement processes, and institutional budget cycles
Experience with paid account targeting, data enrichment, website personalization, or ABM platforms
Experience building an ABM program from an early stage

About Riipen

Riipen is an edtech company operating in the education technology space. The role focuses on driving marketing impact in the academic market, partnering closely with Sales to influence pipeline and revenue.