About the role

Role Overview

Senior Manager, Digital Media & Performance Marketing will lead optimization, budgets, and measurement for performance marketing and ad content programs with global ad agencies. The goal is to drive qualified, converting traffic to the DTC business and improve engagement, ROAS, and reach.

Responsibilities

Own performance marketing strategy, execution, testing, optimization, and reporting across paid channels.
Directly manage ad agency campaigns and budgets on channels including:
- Google Ads
- Meta
- YouTube
- Programmatic/DSP
- Retargeting
Lead content assessment and creative optimization to improve:
- Engagement
- Click-through rate
- Conversion
- ROAS
Establish test roadmaps for:
- Creative concepts
- Audience targeting
- Promotions
- Awareness campaigns
Analyze advertising data and translate insights into strategy actions.
Identify and improve key KPIs and ensure ad spend is aligned with business objectives.
Set and manage annual ad spend (establish spend, track vs. target, adjust by channel based on results).
Provide monthly and quarterly performance summaries to executive leadership.
Coordinate collection and organization of content/creative assets for paid ad campaigns, working with internal and external content sources.
Communicate performance-driven creative optimizations to diverse content creators while maintaining brand standards.

Requirements

Hands-on experience managing ad bidding directly in marketing channels.
Experience managing ad agency accounts as a client or senior account manager.
Strong analytics background in advertising data.
Experience directing creative and advising on ad content based on performance.
Knowledge of customer segmentation, ad targeting, and A/B testing.
Leadership experience owning paid ad budgets and adjusting spend based on fiscal results.

Nice-to-Haves

Experience working with lifestyle brands and/or marketing agency environments.
Experience coordinating influencer/content/integration efforts across paid advertising.

Location

United States

About Zepp Health

Zepp Health is a health and wellness technology company focused on redefining what’s possible in health, fitness, and wellness through smartwatches and wearable devices. Its global consumer brand Amazfit develops and sells wearable technology (e.g., smartwatches, earbuds, and fitness gear) that integrates into everyday life, combining science and technology with user-centered innovation.

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