Senior Manager, Data Communications / Trends Expert

Role overview

As a Senior Manager, Data Communications / Trends Expert at Whatnot, you will translate platform and consumer signals into compelling data storytelling. You’ll drive research and trend reporting to influence culture, earn media coverage, and help define the live shopping category.

Key responsibilities

• Own the creation and development of consumer research and trend reports from design through execution.
• Use AI tools, platform data, seller behavior, and buyer trends to surface insights worth sharing.
• Develop data-driven story angles that resonate with media and consumers.
• Identify opportunities to place Whatnot within broader cultural conversations.
• Execute an earned media strategy and act as an official spokesperson for Whatnot’s insights.

Requirements

• Experience leading consumer research and producing trend/report deliverables using data.
• Strong ability to craft media-ready narratives rooted in platform and behavioral insights.
• High-visibility communication skills (including spokesperson duties and earned media execution).

Nice-to-haves

• Familiarity with livestream shopping / commerce trends and the live shopping ecosystem.
• Proven use of AI-assisted analytics and storytelling workflows.