Senior Lifecycle Marketing Manager

Role Overview

Senior Lifecycle Marketing Manager at Fleetio (full remote). Own and evolve the customer journey across the funnel by building scalable lifecycle and email automation programs that improve conversion, engagement, and revenue outcomes.

Responsibilities

• Design and optimize lifecycle programs across the full customer journey, including:
  • Lead nurture, trial onboarding, activation, conversion
  • Customer engagement, expansion, retention
• Build segmented lifecycle and email journeys supporting product-led and sales-assisted go-to-market motions.
• Develop and manage scalable nurture and email automation programs (including triggered workflows).
• Create and run testing frameworks and experimentation strategies to continuously improve:
  • Customer journey performance
  • Email engagement
  • Campaign performance
• Use data analysis to identify friction points and optimization opportunities.
• Report on key lifecycle metrics.

Requirements

• Experience building scalable automated nurture/engagement programs.
• Hands-on experience with nurture programs, triggered email workflows, segmentation, and automated customer journeys.
• Strong understanding of trial conversion, onboarding strategy, customer engagement, and behavior-based marketing.
• Familiar with lead scoring, lead routing, segmentation, and lifecycle attribution concepts.
• Proven lifecycle experience across acquisition → onboarding → activation → conversion → expansion → retention.
• Ability to support both PLG and sales-assisted go-to-market motions.
• Strong analytical mindset using customer, funnel, and product usage data to drive decisions.
• Hands-on Marketo and Salesforce required; Gainsight preferred.
• 7+ years in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS roles.
• Strong cross-functional collaboration with Marketing, Product, RevOps, Sales, and Customer Success.

Nice to Have

• Experience with Gainsight.