Senior Growth Strategist

Role Overview

Advantage HQ is hiring a Senior Growth Strategist to own the growth, performance, and strategic direction for a portfolio of high-growth consumer (DTC) brands. You’ll develop high-leverage growth opportunities and mobilize cross-functional teams to execute against focused growth roadmaps.

Responsibilities

• Client Growth Strategy

  • Own growth strategy for a portfolio of DTC brands.
  • Build deep understanding of each client’s business model, economics, customers, products, positioning, and competitive landscape.
  • Translate business goals into actionable growth roadmaps across:
    • Paid media
    • Creative strategy
    • Influencer/creator marketing
    • Offers
    • Funnels
    • Conversion optimization
  • Identify initiatives that materially improve revenue, customer acquisition, profitability, and scale.
  • Create and maintain quarterly growth plans with ambitious targets and measurable outcomes.
  • Evolve strategy continuously based on performance data, customer insights, creative learnings, and market changes.

• Performance & Commercial Outcomes

  • Own client performance, retention, and portfolio growth.
  • Identify ways to scale profitably (e.g., increase media spend, expand channels, improve monetization, deepen client relationships).
  • Use and interpret key growth metrics including CAC, MER, ROAS, contribution margin, conversion rate, AOV, retention, and payback period.
  • Turn complex data into clear decisions and drive decisive actions.
  • Diagnose issues when performance declines, build recovery plans, and execute them.

• Cross-Functional Pod Leadership

  • Lead cross-functional growth pods covering paid media, creative strategy, influencer marketing, project management, ad operations, and conversion optimization.
  • Create clarity on strategy, priorities, responsibilities, and next actions.
  • Run high-quality weekly growth meetings focused on decisions, performance, accountability, and blocker removal.
  • Ensure execution aligns to a coherent growth thesis.
  • Raise quality and speed of thinking; hold team members accountable.

Requirements

• Strong ability to understand business economics and translate them into growth roadmaps.
• Proven skills in performance marketing strategy across paid media, creative, creators, offers, funnels, and conversion optimization.
• Experience using performance metrics to drive decisions and recovery plans.
• Ability to lead cross-functional pods and facilitate performance-focused weekly meetings.

Nice-to-Haves

• Experience scaling profitable growth via channel expansion and media spend optimization.
• Deep expertise in DTC growth mechanics (CAC, MER, ROAS, contribution margin, payback period).