Senior Growth Marketing Manager

Role Overview

As a Senior Growth Marketing Manager at Oviva (full remote), you will design, test, and scale rapid marketing growth initiatives across Europe to accelerate patient acquisition for Oviva’s digital health applications.

Key Missions

• Design & scale growth initiatives: Build and expand rapid marketing programs to drive patient acquisition across Europe.
• Growth channel optimization: Identify new acquisition channels, maximize existing platform performance, and improve land-to-lead conversion rates in collaboration with product and engineering teams.
• Business case & experimentation governance: Create high-level commercial business cases for new tests, define target scale, and set acceptable Cost Per Lead (CPL) boundaries.

Responsibilities / Expectations

• Launch and run nimble MVP-style experiments to validate growth hypotheses quickly.
• Transition successful pilots into structured, long-term channel processes, including sourcing, onboarding, and training internal talent.
• Build analytics and growth systems, including growth automation workflows, managing complex data visualization, and leveraging AI tools to improve cross-functional efficiency.
• Execute rapid experimentation across channels, scale paid digital acquisition when warranted, and drive conversion rate optimization.
• Develop data-driven financial models that translate commercial goals into actionable roadmaps while balancing acquisition scale with strict CPL constraints.
• Navigate performance marketing regulations relevant to healthcare / German digital health applications.

Requirements

• Minimum 5 years experience in performance marketing or growth hacking, preferably in B2C startups.
• Proven ability to run data-driven marketing initiatives and scale paid digital acquisition from inception to maturity.
• Strong financial/commercial acumen and ability to build business cases tied to KPIs (including CPL).
• Ability to operate effectively in highly ambiguous, fast-moving environments and drive execution quickly.
• Bachelor’s degree in economics, statistics, (business) informatics, or related field.
• Deep analytical mindset, with the ability to design growth automation and work with complex data.
• Professional network of digital marketing experts/freelancers/agencies (or equivalent capability).

Nice to Have

• Experience with healthcare or German digital health performance marketing regulations.
• Conversational German.
• Strong use of AI tools and/or prior growth automation expertise.