Senior Growth Marketing Manager

Role Overview

BetterSleep™ is hiring a Senior Growth Marketing Manager to help redefine the company’s marketing engine and drive sustainable user growth for a large-scale online mobile app. You’ll work across channels with a strong emphasis on measurement, experimentation, and performance optimization tied to LTV (not just installs).

Responsibilities

• Plan, deploy, develop, maintain, monitor, expand, analyze, and optimize advertising campaigns with multi-million-dollar budgets.
• Build and execute a data-driven experimentation roadmap to improve marketing efficiency and unlock sustainable growth.
• Partner with the Data team on attribution and measurement, including incrementality testing, MMM/MMP strategy, and performance reporting.
• Make proactive investment recommendations based on analysis.
• Identify and evaluate innovative opportunities to improve campaign performance, focusing on shipping.
• Continuously optimize for higher volume and margins, improving ROAS.
• Analyze complex data to produce actionable insights and decisions.
• Collaborate cross-functionally with Creative, Product, and Engineering to drive experimentation.
• Evaluate statistical models and algorithms for prediction in a dynamic data environment.
• Provide data-backed feedback to help shape overall marketing strategy.

Requirements

• 8+ years experience running large-scale mobile performance user acquisition campaigns.
• Experience with Meta advertising and Google AdWords/Google Ads.
• Experience with web/app analytics and attribution tools, such as AppsFlyer, Google Analytics, Omni, Sigma, or similar.
• Strong analytical skills (data-driven, Excel proficiency preferred).
• Bachelor’s degree in marketing or a related field (BS/BA preferred).

Nice to Have

• Expertise measuring deferred revenue.
• Experience with SDK and pixel signal measurement.
• Collaborative, execution-oriented mindset and strong teamwork.