Senior Growth Marketing Manager

Role Overview

As Senior Growth Marketing Manager at Abacus Insights, you will own and scale multi-channel demand generation programs that drive pipeline growth and revenue performance. You’ll collaborate with Product Marketing, subject matter experts, Sales, and senior leadership to build cohesive, multi-touch campaigns aligned to pipeline and revenue goals.

Responsibilities

• Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs tied to pipeline and revenue targets.
• Lead campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
• Provide creative direction and clear campaign requirements to designers and external partners to ensure assets meet channel and strategy needs.
• Execute and optimize ABM and demand gen efforts, including coordinated multi-channel outreach.
• Use data to drive measurement, experimentation, and insight-to-action improvements.
• Manage agency relationships and ensure campaign performance against objectives.

Requirements

• Proven experience running scrappy/manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
• 5+ years directly managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
• 7+ years progressive experience in B2B growth marketing / demand generation / campaign marketing (preference for health plan and/or health technology experience).
• 5+ years hands-on ownership of multi-channel campaigns using HubSpot or a comparable marketing automation platform.
• Strong writing/editing/messaging skills with a portfolio of campaign/content examples.
• Strong strategic and analytical capability to translate data into actions.
• Hunger to experiment with AI tools to improve processes and measurement.

Nice-to-haves

• Familiarity with advanced attribution models, experimentation frameworks, and/or AI-enabled marketing workflows.
• Experience writing/overseeing press releases, newsletters, video scripts, executive messaging, and thought leadership.
• Experience with experimentation frameworks and attribution models for improved measurement.