Senior Growth Marketing Lead, Engagement

Role overview

As a Senior Growth Marketing Lead, Membership on Airbnb’s Engagement Growth Marketing team, you’ll own the lifecycle strategy and execution behind Airbnb’s membership and incentive programs. You’ll build deeply personalized lifecycle experiences using guest insights, data, and real-time signals.

Responsibilities

• Lead personalized email and push lifecycle programs for membership benefits and incentive offers.
• Own lifecycle journey strategy across the member journey stages:
  • Awareness
  • Progression
  • Incentive redemption
  • Re-engagement
• Partner with global business teams to translate membership benefits and promotional moments into effective member journeys and campaigns.
• Drive targeting and optimization using segmentation, behavioral triggers, personalization, and automation.
• Collaborate with Analytics and Data Science on segmentation, incrementality, and performance measurement; translate insights into leadership-ready recommendations.
• Work with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics to balance growth and profitability.
• Manage a structured experimentation roadmap (messaging, audiences, timing, and channel mix).
• Create clear campaign briefs spanning technical, data, creative, and audience requirements.
• Present strategy, performance insights, and roadmap recommendations to senior executives.
• Align cross-functional partners to ensure high-quality execution and foster a collaborative, growth-minded team environment.

Requirements

• 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a history of high-impact work.
• 9+ years of lifecycle marketing experience, including:
  • customer journey design
  • segmentation
  • personalization
  • behavioral marketing
• Strong prioritization and project management; ability to manage multiple workstreams and deliver high-quality execution.
• Ability to operate autonomously in ambiguity; resilience and adaptability.
• Proven capability to influence cross-functional roadmaps and present clearly to senior leadership.
• Strong analytical mindset with experimentation, performance measurement, and optimization experience.

Nice to have

• Technical depth and experience leveraging ML/AI-based decisioning for real-time personalization (mentioned as part of the role context).