Senior Field Marketing Manager

Role overview

Coder is hiring a Senior Field Marketing Manager to execute regional field marketing across EMEA. You’ll run events, support lead generation, and partner closely with sales and global marketing teams.

Key missions

• Execute regional marketing plans aligned with the global strategy and EMEA priorities
• Plan and manage virtual and in-person events (e.g., platform engineering roundtables, developer meetups)
• Collaborate with sales on account-based marketing (ABM) motions for priority accounts

Responsibilities

• Run regional field marketing programs including events, partner campaigns, and sales-aligned initiatives
• Manage multiple programs simultaneously while staying organized, responsive, and detail-oriented
• Coordinate cross-functional inputs: timelines, vendors, details, and delivery
• Support pipeline goals by partnering with sales teams
• Measure field marketing performance (e.g., attendance, engagement, influenced pipeline, sourced pipeline)

Requirements

• 4–7 years of field marketing experience (preferably B2B technology / developer-focused)
• Strong written and verbal communication; ability to keep stakeholders informed and aligned
• Hands-on experience executing regional field marketing programs (events, partner campaigns, sales-aligned motions)
• Experience with account-based marketing: target account planning, personalized touchpoints, and sales coordination
• Marketing experience targeting developers, platform engineering teams, DevOps teams, or technical buyers
• Familiarity with project management tools such as Asana (or similar)
• Comfort with CRM/marketing/ABM systems and go-to-market tooling

Nice-to-haves

• Experience marketing for an open source offering
• Experience with tools/platforms such as HubSpot, Salesforce, 6sense, or HockeyStack
• Experience with enterprise SaaS, cloud infrastructure, open-source, and developer tools
• Experience with partner/channel marketing programs