Senior Events Marketing Manager

Role Overview

Lead the strategy, performance, and execution of Rula’s national conference portfolio in a cross-functional events marketing role. You will drive measurable pipeline growth by defining event tiers, managing budgets, and setting ROI targets while coordinating attendee engagement and central logistics.

Responsibilities

• Own end-to-end strategy, performance, and execution for the national conference portfolio to drive pipeline growth.
• Establish event tiering (e.g., sponsorship levels), manage large budgets, and set ROI targets.
• Partner closely with Sales and executive leadership to align events with commercial goals.
• Collaborate with internal marketing teams to run cohesive pre- and post-event attendee engagement campaigns.
• Directly manage central logistics for conferences.
• Execute and steward high-quality onsite presence (including booth leadership) and manage distributed field resources.

Requirements

• 7+ years of professional marketing experience with a focus on event marketing and/or demand generation.
• Experience overseeing large event budgets (noted $2.45M+ scale) including tier sponsorships, printing, logistics, and vendor execution.
• Strong written communication skills for clear, high-level briefing documentation for executive leadership.
• Knowledge of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure meetings with C-suite personas.
• Proven expertise architecting large-scale B2B conference strategies in healthcare/health-tech/enterprise software contexts.
• Ability and willingness to travel up to 30%.
• Experience working with clinical/medical affairs teams to obtain clinical sign-off and ensure compliance-sensitive marketing collateral.
• Proficiency with marketing automation and reporting tools such as HubSpot and Salesforce to calculate multi-touch attribution and track downstream healthcare metrics (e.g., covered lives, opportunities, patient starts).
• Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners; track record of scaling an ad-hoc schedule into a repeatable “event machine” portfolio of 30+ national conferences annually.

Nice to Have

• Prior experience navigating clinical sign-off processes for event presentations/pitches.
• Existing vendor/logistics partnerships and deep operational experience scaling event programs.

Additional Information

• Full remote work with generous benefits.