Senior Engagement Marketing Manager

Role Overview

As Senior Engagement Marketing Manager at Pathstream, you will own the learner engagement and retention strategy. You’ll manage communications to increase engagement and revenue opportunities, and partner cross-functionally to optimize campaigns and messaging.

Key Missions

• Design and execute lifecycle/engagement marketing strategies to onboard learners, drive program enrollment, and increase engagement and program completion.
• Align lifecycle strategies with client commercial goals and employee needs, collaborating with Customer Success to plan and run outreach/awareness campaigns.
• Analyze performance metrics using tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and improve the Pathstream experience.

Responsibilities

• Manage multiple campaigns with strong organizational and cross-functional execution.
• Iterate quickly based on performance data and adjust priorities as needed.
• Build and improve automated communications driven by attribute- and event-based data.

Requirements

• 5+ years of experience in lifecycle, growth, or engagement marketing (startup/fast-paced environment preferred).
• Strong proficiency with marketing automation platforms such as Customer.io, Braze, Iterable, or HubSpot (Customer.io is a plus).
• Ability to write Liquid code to implement attribute/event-based personalization in automated messaging.
• Strong testing and funnel diagnosis skills (identify bottlenecks and implement effective experimentation).
• Deep understanding of audiences, segmentation, and business objectives to create campaigns that drive outcomes.
• Proven track record improving retention, engagement, and LTV.
• Highly proficient at analyzing performance metrics independently (e.g., Amplitude) to derive actionable insights.

Nice to Haves

• Experience diagnosing funnel challenges with a structured testing strategy.
• Experience using Hex and FullStory specifically for insights.