About the role

Role Overview

Join Supermetrics as Senior Director of Product Marketing. You will lead the evolution of the company’s product narrative, competitive positioning, category strategy, and end-to-end go-to-market orchestration across all product lines. This is AI-native product marketing leadership: you will design and run a new PMM operating model powered by continuous intelligence and agent workflows.

Key Missions

Design and lead an AI-native Product Marketing function: architect the strategic spine, agent workflows, and governance model.
Own and refine the core product story & messaging framework across segments and regions.
Lead Strategic Go-to-Market (GTM) orchestration: build GTM playbooks and an always-on GTM infrastructure for feature releases and adoption nudges.
Establish customer/competitive/market intelligence systems.
Design dynamic enablement assets and equip Sales, Marketing, and Customer Success teams.
Lead, coach, and develop the PMM team: define workflows and build AI fluency across the organization.

Responsibilities (Implied)

Provide human-judgment authority for strategic decisions while defining where agents execute within guardrails.
Partner with executives to influence product direction and revenue strategy.
Enable hybrid GTM strategies combining PLG and SLG.

Requirements

12+ years product marketing (or related) experience in B2B SaaS.
Deep understanding of SaaS monetisation, pricing, and packaging.
Strong analytical mindset and comfort with data-driven decisions.
Exceptional storytelling skills; ability to explain complex technical concepts clearly.
Clear point of view on what PMM humans vs. AI agents should own/operate.
Experience launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
8+ years leading PMM teams (preferably in high-growth/scale-up environments).
Experience designing agent/workflow-based execution within human-defined strategic frameworks.
Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration.
Familiarity with AI agent platforms, prompt engineering principles, or workflow automation (to design/govern, not build).
Familiarity with Marketing Ops, Data Engineers/Analysts, and Growth team workflows.

Nice-to-Haves / Domain Fit Signals

Experience with adtech/martech, data, analytics, cloud platforms, BI tools, and ETL/ELT/data warehousing.

About Supermetrics

Supermetrics is a SaaS company in the marketing analytics space, helping teams connect data and generate insights for smarter marketing and business decisions. Its product ecosystem supports data-driven go-to-market and performance measurement across marketing and analytics workflows.

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