Senior Director of Product Marketing

Role overview

Supermetrics is hiring a Senior Director of Product Marketing to lead the evolution of the company’s product narrative and competitive positioning. You will own category strategy and end-to-end go-to-market orchestration across all product lines, with a focus on integrating AI into the PMM workflow.

Key missions

• Architect a native AI product marketing function, including the strategic backbone, agent workflows, and a governance model.
• Own and refine the core product story, value propositions, and message framework.
• Establish a continuous customer, competitive, and market intelligence system.
• Lead strategic GTM orchestration: design always-on GTM playbooks and the operating infrastructure.
• Lead and develop the PMM team, emphasizing strategic judgment, system design, agent orchestration, and narrative craft.

Responsibilities

• Build and govern a modern PMM operating model where AI/agents execute within human-defined strategic frameworks.
• Partner with executives to influence product direction and revenue strategy.
• Drive multi-segment GTM for technical SaaS products, including hybrid PLG + SLG motions.
• Create workflows aligned with Marketing Ops, Data Engineers, Analysts, and Growth teams.

Requirements

• 12+ years product marketing (or related) experience in B2B SaaS.
• Deep understanding of SaaS monetization, pricing, and packaging.
• 8+ years leading PMM teams in high-growth/scale-up environments.
• Demonstrated experience redesigning workflows where AI/agents handle execution within human strategy.
• Experience launching technical SaaS products and driving multi-segment GTM.
• Strong analytical mindset and ability to make data-driven decisions.
• Exceptional storytelling; ability to simplify complex technical concepts.
• Experience partnering with executive teams on product direction and revenue.
• Familiarity with competitive intelligence, content generation, and GTM orchestration via agent-driven workflows.
• Familiarity with AI agent platforms, prompt engineering principles, and workflow automation tools (to govern/design, not build).

Nice to have

• Experience in adtech/martech and data/analytics/cloud/BI ecosystems, including ETL/ELT and data warehousing.
• Experience operating systems for market intelligence and GTM orchestration at scale.