Senior Director of Product Marketing (Finance Solutions)

Role overview

Lead Product Marketing for Workiva’s Finance Solutions, defining and elevating the company’s global go-to-market (GTM) strategy for strategic, enterprise-level offerings. You will help shape an emerging category spanning finance, regulation, and AI, while building and leading a world-class product marketing team.

Responsibilities

• Define and execute the GTM strategy for Workiva’s financial solutions portfolio, directly influencing revenue and market share.
• Partner with senior leaders across Product, Sales, and Marketing to shape end-to-end company strategy.
• Build, manage, and develop a high-performing global product marketing organization (recruiting and developing top talent).

Requirements

• Proven expertise in enterprise B2B SaaS GTM strategy, including positioning and messaging.
• Strong revenue mindset with demonstrated ability to drive measurable business outcomes via GTM and sales enablement.
• Deep customer obsession: understand enterprise buyers and convert insights into competitive advantage.
• Exceptional executive presence: influence senior stakeholders and align cross-functional leaders.
• Bachelor’s degree in marketing or related field.
• 12+ years in product marketing, including 5+ years leading high-performing teams.
• Ability to translate complex technical innovation, especially AI, into compelling differentiated value through storytelling.

Nice to haves

• Not explicitly stated.