Senior Director of Product Marketing & Brand

Role overview

As Senior Director of Product Marketing & Brand at Gametime, you will define and scale the company’s demand-side narrative, expand the brand into new audiences and categories, and drive measurable business outcomes. You will lead a cross-functional effort and build a high-performing Product Marketing organization.

Key missions

• Define and scale Gametime’s demand narrative and brand meaning—how it drives growth.
• Lead the evolution of Gametime into a culturally relevant platform for live experiences across sports, concerts, and more.
• Build and lead the Product Marketing function, owning:
  • Messaging frameworks
  • Competitive positioning
  • Go-to-market and launch strategy

Responsibilities

• Align and influence cross-functional teams (e.g., Product, Growth, Creative, Data).
• Operate as a player-coach when needed.
• Use analytics to measure impact across acquisition, conversion, and retention.
• Drive brand strategy that translates into growth outcomes.

Requirements

• Deep understanding of consumer behavior, segmentation, and audience expansion strategies.
• Strong communication and storytelling to align teams and leadership.
• Strategic execution mindset; comfort operating in ambiguous, fast-paced conditions with limited resources.
• Demonstrated ownership of positioning and go-to-market strategy (not just campaigns).
• Proven analytical fluency; comfortable using data to inform decisions.
• Experience building/scaling Product Marketing or go-to-market systems.
• Cross-functional experience with Product, Growth, Creative, and Data teams.

Nice to have

• Prior experience scaling PMM/insights or similar functions.
• Experience in consumer marketplaces, high-growth consumer platforms, or DTC environments.
• Curiosity and practical use of AI tools to improve marketing effectiveness and speed.

Experience

• 10–14 years across brand, consumer marketing, product marketing, or related disciplines.