Senior Director of Marketing

Role Overview

Senior Director of Marketing at AristaMD (Remote, United States)

This foundational leadership role is responsible for building AristaMD’s marketing function from the ground up—covering growth & usage marketing, account-based marketing (ABM), and company positioning & thought leadership. You will start as hands-on operator across these areas, supported by an existing design consultant and marketing operations/HubSpot consultant, with the expectation the role will evolve into building and leading a team as the function proves out.

Responsibilities

1) Growth & Usage Marketing

• Own the marketing campaign calendar and reporting for AristaMD’s existing customers (newsletters, webinars, nurture sequences, and usage campaigns for provider adoption/utilization).
• Partner with the marketing operations consultant to build and maintain HubSpot lifecycle stages, attribution, and segmentation.
• Produce monthly reporting on utilization lift and net-new active provider engagement by account.

2) Company Positioning & Thought Leadership

• Partner with clinical and executive leadership (and clients where appropriate) to produce keynotes, bylines, and speaking opportunities.
• Own the top-of-funnel content engine, including blog series, gated whitepapers, and case studies translating clinical/customer results into market proof points.
• Set conference and event strategy: prioritize events, pursue speaking opportunities, and own the end-to-end event request process (vetting, budgets, coordination).
• Build relationships with healthcare trade press; drive press releases and byline placements to strengthen authority in specialty care management.

3) Account-Based Marketing (ABM)

• Complete the ABM foundation, including a CMS-data-driven ICP scoring tool and supporting third-party data/contact enrichment partnerships.
• Turn ABM into a continuous automated process for identifying, scoring, and engaging target accounts.
• Direct how the ABM engine feeds outbound execution and coordinate closely with business development on targeting and execution (continued details cut off in the provided text).