Senior Director of Customer Marketing (Customer Advocacy & Community)

Role Overview

Senior Director of Customer Marketing (Customer Advocacy & Community) at Cyera is a player-coach leadership role building and running a full 360° customer marketing program. You will own advocacy, community, and lifecycle marketing with a direct line to revenue outcomes and close collaboration across teams.

Responsibilities

• Build and lead a 360° customer marketing program covering:
  • Customer advocacy
  • Customer community
  • Lifecycle marketing
• Launch and scale an advocacy engine:
  • Recruit, train, and manage a pool of customer champions
  • Grow the program from early stages into scalable operations
• Launch and develop a branded customer community:
  • Define the community platform
  • Own community content strategy
  • Define and implement the moderation model
• Connect customer marketing outcomes to business results (retention, expansion, pipeline)
• Act as the customer voice credibly in front of company leadership

Requirements

• 10–15+ years B2B marketing experience, including 10+ years in customer marketing, advocacy, or community programs
• Proven track record of building advocacy/reference/community programs from the ground up and scaling them
• Experience designing and operating an executive customer program such as a Customer Advisory Board, including engagement with senior buyers (e.g., CISOs, CIOs)
• Strong cross-functional influence with Sales, Customer Success, and Product (build alignment without formal authority)
• People leadership experience (hire, coach, grow a team) while staying hands-on
• Data-driven storytelling ability and comfort owning metrics and narratives

Nice-to-haves

• Security industry experience and familiarity with technical, security-minded buyers
• Experience in a high-growth cybersecurity or SaaS environment

Location / Work Mode

• Full remote (New York, US)