Senior Digital Designer - The Agency

Role Overview

The Senior Digital Designer is a hands-on creative leader responsible for delivering high-quality, performance-focused digital experiences for a defined group of brands. Reporting to the Digital Creative Director, this role leads a small design team and acts as the day-to-day creative lead for assigned brands.

Responsibilities

Creative Leadership & Brand Stewardship

• Lead execution of digital creative strategy for a group of brands, aligned with the Digital Creative Director.
• Ensure consistent, high-quality digital design across websites, email, paid media, and emerging channels while preserving each brand’s unique visual identity.
• Serve as a creative thought partner for Brand and eCommerce teams on campaign development, product launches, and brand storytelling.

Design Systems & Standards

• Define, document, and govern scalable digital design systems, templates, and guidelines across multiple brands.
• Maintain best practices for accessibility and platform standards.
• Review and evolve brand style guidance for digital and eCommerce environments.

People Management & Team Leadership

• Directly manage and develop a small team of designers (priorities, feedback, coaching, performance support).
• Set expectations and review work for quality, accuracy, and alignment with brand and performance goals.
• Partner on talent development, resourcing needs, and creative reviews.

Design Execution & Content Creation

• Lead and contribute to digital content creation including web design, paid display, paid social, video, and animation.
• Create and oversee concepts such as wireframes, mockups, and prototypes for campaigns, site enhancements, and product launches.
• Support product and lifestyle photoshoots to ensure assets meet digital/eCommerce standards.

Performance, Optimization & Innovation

• Collaborate with Performance Marketing to improve engagement, conversion, and ROAS through creative.
• Partner cross-functionally to run test-and-learn initiatives that improve user experience and campaign effectiveness.
• Stay current on digital design trends, tools, and emerging platforms.

Requirements

• Hands-on experience delivering high-quality digital creative across multiple channels.
• Ability to manage and develop a small team of designers.
• Strong understanding of design systems, accessibility, and digital/platform standards.
• Experience collaborating with cross-functional teams (e.g., Brand, eCommerce, Performance Marketing, Development, Digital Project Management).